{"id":104,"date":"2026-05-11T11:00:00","date_gmt":"2026-05-11T11:00:00","guid":{"rendered":"https:\/\/news.keybrains.io\/?p=104"},"modified":"2026-05-11T11:00:00","modified_gmt":"2026-05-11T11:00:00","slug":"on-beauty-power-and-the-architecture-of-modern-ambition","status":"publish","type":"post","link":"https:\/\/news.keybrains.io\/?p=104","title":{"rendered":"On Beauty, Power and the Architecture of Modern Ambition"},"content":{"rendered":"<p>There is a genre of contemporary commercial architecture I think of as the Architecture of Performed Virtue. The soaring atrium, exposed timber, bicycle storage visible from the street, rooftop garden with beehives. The message: we are different. We care.<\/p>\n<p>The irony is that many companies inhabiting these buildings are precisely like the companies of the past \u2014 in their labour practices, tax arrangements, relationship to communities.<\/p>\n<p>The buildings that deserve to be called beautiful are those whose architecture reflects genuine alignment between what an institution says it is and what it actually is.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The buildings powerful institutions choose to inhabit tell us more about their values than any mission statement.<\/p>\n","protected":false},"author":6,"featured_media":105,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[60,120,121],"class_list":["post-104","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-opinion","tag-architecture","tag-opinion","tag-power"],"_links":{"self":[{"href":"https:\/\/news.keybrains.io\/index.php?rest_route=\/wp\/v2\/posts\/104","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/news.keybrains.io\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news.keybrains.io\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news.keybrains.io\/index.php?rest_route=\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/news.keybrains.io\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=104"}],"version-history":[{"count":0,"href":"https:\/\/news.keybrains.io\/index.php?rest_route=\/wp\/v2\/posts\/104\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news.keybrains.io\/index.php?rest_route=\/wp\/v2\/media\/105"}],"wp:attachment":[{"href":"https:\/\/news.keybrains.io\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=104"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news.keybrains.io\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=104"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news.keybrains.io\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=104"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}