{"id":36,"date":"2026-05-08T09:00:00","date_gmt":"2026-05-08T09:00:00","guid":{"rendered":"https:\/\/news.keybrains.io\/?p=36"},"modified":"2026-05-08T09:00:00","modified_gmt":"2026-05-08T09:00:00","slug":"radio-air-time-marketing-a-bold-new-strategy-for-todays-fragmented-media-economy","status":"publish","type":"post","link":"https:\/\/news.keybrains.io\/?p=36","title":{"rendered":"Radio Air Time Marketing: A Bold New Strategy for Today&#8217;s Fragmented Media Economy"},"content":{"rendered":"<p>A marketing director who suggested shifting significant budget back to radio was expecting resistance. Six months later, the data surprised her: brand recall up 34 percent, purchase intent in the target demographic up 22 percent, and cost per quality impression less than a quarter of equivalent digital reach.<\/p>\n<p>&#8220;I had to double-check the numbers,&#8221; she says. &#8220;We had been ignoring one of the most effective advertising channels available because it didn&#8217;t feel modern.&#8221;<\/p>\n<p>Radio and audio advertising \u2014 in podcasts, streaming services and digital radio \u2014 has become one of the most competitive advertising environments in the media landscape.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As digital advertising costs soar and attention fragments, brands are rediscovering the intimacy and reach of audio.<\/p>\n","protected":false},"author":5,"featured_media":37,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[32,47,48],"class_list":["post-36","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-advertising","tag-marketing","tag-radio"],"_links":{"self":[{"href":"https:\/\/news.keybrains.io\/index.php?rest_route=\/wp\/v2\/posts\/36","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/news.keybrains.io\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news.keybrains.io\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news.keybrains.io\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/news.keybrains.io\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=36"}],"version-history":[{"count":0,"href":"https:\/\/news.keybrains.io\/index.php?rest_route=\/wp\/v2\/posts\/36\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news.keybrains.io\/index.php?rest_route=\/wp\/v2\/media\/37"}],"wp:attachment":[{"href":"https:\/\/news.keybrains.io\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=36"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news.keybrains.io\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=36"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news.keybrains.io\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=36"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}