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Vol. XVII No. 143
May 15 · 2026
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Inside the Fashion Label That Is Rewriting the Rules of Sustainable Style

Photograph: Priya Nair / The Herald

Fashion

Inside the Fashion Label That Is Rewriting the Rules of Sustainable Style

A brand built on radical transparency about materials, production and profit is showing sustainability can also mean beautiful.

On the label of every garment from this small, fiercely independent fashion house, you will find the name of the factory where it was made, the name of the person who made it, the cost of materials, the cost of labour, and the company’s margin.

“We wanted to make it impossible to pretend you don’t know,” says one of the founders. “You can decide if you think that’s fair.”

The clothes — tailored, considered, made from materials whose provenance can be traced to farm or factory — are not cheap. But they are designed to last, both materially and aesthetically.

Priya Nair
Written by

Managing Editor. Twenty years in print and digital journalism.

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